mGage acquires Bangalore based Unicel Technologies

Mumbai, 11 May 2015: mGage, a global leader in mobile multi-channel messaging, has acquired Unicel Technologies, a Bangalore, India based mobile messaging company.  Unicel is a market leader providing integrated cloud communications solutions across SMS, Voice, USSD and e-mail platforms in India. With this acquisition, mGage is now the dominant player in the enterprise mobile marketing and mobile CRM market in India.

As a combined organization, mGage will enable more than 60 Billion transactions annually. mGage’s expanded multi-channel mobile engagement platform has the newest and most advanced messaging features with retargeting capabilities including SMS, Voice, Email, USSD, Push Notifications and OTT. The mGage multi-channel platform serves more than 1,000 blue-chip brands, enterprises and partners through a network of more than 800 mobile operators around the world.

“Success in the mobile engagement market today is dependent on the depth of a company’s solutions, the expertise of its team, and its global scale” – Jay Sheth, CEO of mGage said. “And I am excited that mGage now leads the industry in each of these areas subsequent to the Unicel acquisition.”

mGage’s platform serves both traditional brand marketers as well as customer care organizations within the enterprise, giving companies the ability to reach consumers across the entire customer lifecycle, from acquisition to service to retention. As a result, mGage is the go-to partner for the world’s most consumer-savvy enterprises across a variety of industries — banking, retail, media, e-Commerce, telecommunications, automotive, travel, hospitality, and Government agencies.

Deepak Goyal, COO of mGage India, said, “With the coming together of mGage and Unicel, we are the market leader in our industry within India.  The two organizations together have an unparalleled breadth of innovative solutions that can help our customers take maximum advantage of the rapidly expanding mobile opportunity.”  

Vinay Agrrawal, founder of Unicel commented, “We are extremely excited to become part of the mGage family and believe that the marriage of the two companies will enable us to deliver even greater value to our customers.”

Equirus Capital served as transaction advisor for this deal.

About mGage

mGage, a portfolio company of GSO Capital Partners LP, the credit arm of Blackstone, is the one of the largest and most experienced mobile engagement company in the world. Serving over 1,000 brands across 200 countries and 6 continents, mGage powers billions of mobile interactions across mobile channels including: SMS, MMS, push, voice, social, digital wallet, social messaging apps and more. As a Tier 1 aggregator in India, US and UK, mGage has direct connectivity to the major wireless carriers through a best-in-class campaign management platform and powerful, open APIs.

www.mgage.com

About Unicel Technologies Private Limited

Based in Bangalore and founded in 2003, Unicel provides Integrated Cloud Communications Solutions across SMS, Voice, USSD, and Email. Unicel provides a complete range of communications services through APIs that customers can directly integrate into their applications, SaaS based applications built by Unicel to meet many common business requirements and customized solutions tailor made to business-specific needs. Company’s clientele includes over 1,000 enterprises across India including various Fortune 500 brands.

www.uniceltech.com

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